Sohal Khatwani - SEO Consultant / Online Business Advisor
Sohal is an online business advisor & seo consultant for Symphony3. With academic qualifications in business and marketing, Sohal understands how core business principles can be leveraged in the online world.
Sohal is also Symphony3's subject matter expert on search engine optimization (SEO). Sohal believes that SEO is not about simply ranking high in search engines but about delivering more leads, sales and profit to clients. Essentially, Sohal believes that every seo compaign should bring more business via the internet. Ranking high for non-relevant keywords which do not convert to sales delivers no value to a business. Instead, the objective of an SEO Consultant should be to acheive a high ranking for the few relevant keywords used by prospective customers, which in turn brings in business and generates more leads or sales.
Using best practice methodology has allowed Sohal to acheive great results for clients in the manufacturing, technology, retail and professional services. Want proof - read our seo case studies section.
Sohal is one of only 4 externally qualified Bruce Clay search engine optimization analysts in Australia. Visit www.bruceclay.com for more information. Sohal holds a Masters in Applied Commerce (hons) from Melbourne University.
Originally from Bombay (Mumbai) in Western India, Like most Indians, he thoroughly enjoys his cricket and on the weekends plays for the South Yarra cricket club.
Symphony3's Latest Blog Posts:
Sohal Khatwani - Tuesday, April 10, 2012
For those of you who are not from India let me begin this post by introducing Rajni. Rajni is a major Indian superstars whose movies are over the top but extremely successful at the box-office. Rajni has the midas touch when it comes to blockbuster movies. In his movies Rajni always wins out, seemingly without a strategy or plan. When undertaking SEO it is tempting to jump in in without a strategy or plan. In this I explain why you should never undertake SEO " Rajni" style! Read More...
Fergal Coleman - Thursday, March 08, 2012
This inforgraphic is quite useful for those wanting to get a better understanding of LinkedIn for business. Thanks to the guys at Poerformula.net!
We'd like to know how your business currently uses Linkedin. Read More...
Fergal Coleman - Tuesday, March 06, 2012
 I recently had the opportunity to visit the NBN Discovery Centre which opened in Docklands in January. This is a great initiative by NBNCO. The discovery centre provides an A - Z tour of the the national broadband network and how it will benefit Australia and its people. Read More...
Fergal Coleman - Wednesday, February 22, 2012
Business commentators and journalists are busy calling 2012 "the year of social". According to Frost and Sullivan integration of social media into business activities is one of three predictions for technology in 2012. Read More...
Fergal Coleman - Thursday, December 22, 2011
Social Media can be a powerful tool for all types of organisations around Christmas. It can generate enormous goodwill from your community if you make the effort to provide something of value. Here are two simple examples from around Melbourne this Christmas. Read More...
Fergal Coleman - Thursday, December 08, 2011
Written by Muyuan Ma
We have been working with a not-for-profit organisation here in in Melbourne recently. (We will shortly launch their new online presence).
However in developing this presence we researched some of the larger not for profits to see how they were using social media and in particular Facebook. Read More...
Fergal Coleman - Wednesday, December 07, 2011
I presented with Belinda Mcdaid from the City of Kingston, at the 2011 Planning By and With the People Conference on the 7th December 2011 in Melbourne. We discussed the development of an online community engagement strategy. Read More...
Sohal Khatwani - Tuesday, October 11, 2011
I was recently reading a great book titled "50 ways to make Google love your website". While reading this book, which focused on search engine optimization, I realized that while we can looks at all techniques I spoke about in my last post "Search Engine Optimization: Google Updates in 2011," Google still loves websites that focus on three simple principles - Visibility, Relevance & Reputation. This post talks about these three principles that any website owner, SEO consultant or business owners should keep in mind when creating or updating their website. Read More...
Fergal Coleman - Friday, September 30, 2011
Tim Bearup is the team leader for community engagement at the City of Kingston. Tim and his team have started moving elements of the community consultation process online over the last 12 months. Read More...
Fergal Coleman - Tuesday, August 23, 2011
Imagine if it was easy to connect the offline world with the online world. Imagine no longer!
One of the by products of the smart phone revolution we have witnessed in recent years is the coming of age of QR codes. You have probably noticed them on magazines or bus stop advertising. They will increasingly appear in traditional advertising to connect the offline world with the online world. Read More...
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