By Ryan Smith.
In today's business environment many companies have some sort of online presence like a website or a blog. However, these sites and blogs are rarely found on search engines such as Google, Yahoo and Bing as the owners of the website have never used search engine optimisation. In simple terms a company that has a website and does not market it effectively is similar to a person owning a car and expecting it to run without petrol!
With the growth in the online world and the massive surge in online users companies are now beginning to realize the importance of integrated marketing campaign using both the online channel and their offline marketing tactics. Like any other marketing channels, online marketing has a number of methods such as search engine optimisation (SEO), pay per click (PPC), social media optimization (SMO) and banner advertising. From these marketing methods, studies have proved that search engine optimisation when done correctly and with due diligence brings in the highest ROI than any other form of marketing - offline or online!
As a company our aim is to achieve rankings for keywords like SEO Melbourne , SEO Company Melbourne, SEO Services Melbourne & SEO Consultant. This is because the more people who find our website by typing these terms in Google the better the chances are of them contacting us. These keywords are relevant to our services in Melbourne meaning that we have better chances of actually converting the people who contacted us to customers and develop a greater ROI for our business.
This principle applies to any business online or offline who have a website. Using your website as not simply a brochure but as a sales channel to develop a positive ROI is the essence of SEO.
Wikipedia states that Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. While this may be true to great a extent a very important aspect of SEO is neglected in this statement - Return on Investment (ROI). As a SEO company in Melbourne Symphony3 do agree that one part of SEO is about ranking higher in search engines such a Google and Yahoo. However, rather than focusing on high rankings on search engines we put all our effort to get your website to rank high for relevant keywords that will actually bring in more business and not simply put you on the top of the list.
In the end, simply put, every business needs a positive ROI on their investment and so the goal of SEO should be no different.
We are at the forefront of this change assisting clients with SEO, social media and search marketing campaigns. We are one of the few accredited Bruce Clay SEO experts in Melbourne Australia and have also undertaken Google professional certification.
You can read more information about seo by clicking on the links below
a. What is SEO?- More information on the basics of SEO.
b. Search Engine Optimization PPT - Our presentation showing some of our clients results.
c. SEO Consultant - Our accredited Bruce Clay SEO Expert.
d. Search Engine Optimization Techniques - Our methods for successful seo.
e. SEO Resources - A list of useful resources for beginners and professional seo's.
Contact us to see how we can assist with your search engine optimization campaign or your broader online marketing campaign.
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