Social Media - Strategy, Management & Consulting
Social Media Strategy
Social media's value has been diminished by so called "guru's" and social media consultants telling organisations to jump on Facebook and Twitter because they have 100's of millions of people using them. A social media strategy is important because it can provide your organisation with tangible business outcomes including:
- Improved internal collaboration and communication
- More targetted communication to your target market
- Better information on your customers and industry.
- More efficient processes across your entire organisation (not just sales and marketing)
- Better service delivery and customer support
- Reduced costs
- Increased profitability by attracting new customers, generating more revenue per customer and reducing customer churn
We've assisted organisations across a range of industries with social media strategy, including professional services, manufacturing, local government and consumer telecomms. Through our social media consulting services we actively assist the City of Kingston their local government social media strategy.
Social Media Consulting
Our principal social media consultant Fergal Coleman has assisted local governments in listening and using social media tools to reach out to their community. Fergal has over 15 years experience in the IT/Internet industry in both Ireland and Australia and has an extensive knowledge of internet marketing, business models, IT and business strategy alignment. He has worked with a wide range of organisations across industries as diverse as manufacturing, professional services, local government, automotive, construction and mining. He is currently assisting in the implementation of social media at a number of local governments.
Social Media Management
Our Social Media Framework provides a methodology and roadmap for social media implementation.
Social Media Pages, Publications and Articles:
Presentations:
Latest Social Media Blogs
Fergal Coleman - Thursday, March 08, 2012
This inforgraphic is quite useful for those wanting to get a better understanding of LinkedIn for business. Thanks to the guys at Poerformula.net!
We'd like to know how your business currently uses Linkedin. Read More...
Fergal Coleman - Wednesday, February 22, 2012
Business commentators and journalists are busy calling 2012 "the year of social". According to Frost and Sullivan integration of social media into business activities is one of three predictions for technology in 2012. Read More...
Fergal Coleman - Thursday, December 22, 2011
Social Media can be a powerful tool for all types of organisations around Christmas. It can generate enormous goodwill from your community if you make the effort to provide something of value. Here are two simple examples from around Melbourne this Christmas. Read More...
Fergal Coleman - Thursday, December 08, 2011
Written by Muyuan Ma
We have been working with a not-for-profit organisation here in in Melbourne recently. (We will shortly launch their new online presence).
However in developing this presence we researched some of the larger not for profits to see how they were using social media and in particular Facebook. Read More...
Fergal Coleman - Monday, August 15, 2011
Muyuan is a junior consultant at Symphony3. She is from Beijing but has been living in Melbourne for the last 3 years where she recently completed a Masters in Information Systems at Melbourne University. In this blog she discusses social media and the internet in China, and the differences between the tools young people use in China to those being used by young people in the West. Read More...
Fergal Coleman - Thursday, July 28, 2011
Guest User - Friday, June 10, 2011
Guest Post by Angela Stubbs, Economic Development Officer at the City of Kingston. Read More...
Fergal Coleman - Monday, May 02, 2011
Phillip Dooley and I presented on the topic "Driving Profitability in Your Organisation with Data and Social Strategies" on the 15th of April to The IT Dees, a subgroup of the Mates of Melbourne. The audience was comprised of CIO's, IT Managers, Sales and Marketing Managers and CEOs.
The presentation is below. The presentation covers our belief that the next evolution of Web2.0 will include true integration of social media (and the insights it provides to the customer's needs) with the internal systems, CRMs and databases currrently in use by organisations. Read More...
Sohal Khatwani - Wednesday, April 06, 2011
Our work and leisure time is being conducted more and more in a digital environment. However, it still can’t replace the fun and excitement of the world’s large events, especially a massive sports events like the ICC Cricket World Cup 2011. The world cup held once every 4 years is the most significant cricketing cup for all nations that participate in this great sport. For Indians it is the most important event in the sporting calendar. As a native of Mumbai it certainly consumed my interest for the last month.
As a digital marketer I was closely following how the event organizers used social media, seo and the internet to keep sponsors, players and fans updated with the news, scores and information revolving around the world cup in India. Read More...
Fergal Coleman - Thursday, March 24, 2011
Having a social media policy is one of the fundamental building blocks of any social media strategy or social media framework. It provides the parameters within which employees and those associated with an organisation are expected to behave. I have seen many different policies and they range from simple ones (with statements along the lines of "be good" ) to bulky tomes that take forever to read. I recommend somewhere in between. Read More...
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