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Five digital strategy reports you should read

Blog post date icon  24th January, 2014    Blog post comment icon    Comments

The start of 2014 will see many organisations reviewing their digital strategies and embarking on new initiatives in the next 12 months. Below is a list of some of the best reports we've read in the last 18 months, that provide some good ideas, frameworks and case studies. If you are currently rethinking your digital strategy these reports will provide some background reading. For more in-depth guidance on developing a digital strategy feel free to contact us directly.

1. Cap Gemini Consulting - The Digital Advantage: How digital leaders outperform their competitors in every industry

Do you find that most digital strategy reports talk about new exciting digital brands that don't relate to your business? Cap Gemini noticed this and built a research report for companies "that are older, larger, and burdened with inflexible legacies".

The result? "Digital maturity matters. It matters in every industry. And the approaches that digitally mature companies use can be adopted by any company that has the leadership drive to do so."

We see Cap Gemini's model of "digital maturity" (below) to be an extremely insightful tool to help analyse your business' existing digital readiness and its needs to move ahead in the digital economy. The quadrants below map an organisation's level of adoption in digital technology (y axis) against its ability to plan and manage digital technology with its business objectives (x axis). A combination of the two leads to a desired state of 'digirati'.

Cap Gemini: Digital Maturity

Cap Gemini's Digital Maturity Model (click to enlarge)

2. IBM Global Business Services - Smarter consumer products marketing: Understanding consumers, building brands

 This IBM report discusses the impact of digital technologies on business with a key focus on the consumer. It acknowledges that while the consumer has always been central to business, understanding the consumer and delivering value has increasingly become a complex undertaking.

"CMOs for consumer products companies need to have a smarter marketing approach and develop new consumer insights by combining consumer, store and third-party data with sophisticated analytics that will enable them to differentiate their brands."

Furthermore, the report highlights a strong disconnect between what consumers say their motivation is in the social space and how it is perceived by business executives - see the graphic taken from the IBM report below.

IBM: Perception gap between consumers and executives (click to enlarge)

3. McKinsey Global Institute - Digital technologies: Advances that will transform life, business and the global economy

This meaty report is aware that almost every advance is billed as a breakthrough, but not every emerging technology will alter business or social landscapes. Although, some technologies do have the potential to "disrupt the status quo, alter the way people live and work, and rearrange value pools". Businesses therefore need to understand which technologies out of the ever growing list of "next big things" will matter to them.

This report identifies 12 technologies that that could drive "truly massive economic transformations and disruptions in the coming years." McKinsey estimate that the chosen 12 technologies will have a potential economic impact between $14 trillion and $33 trillion a year in 2025.

Which technologies will be vital to the success of your business?

4. Boston Consulting Group - The Internet Economy in the G-20: The $4.2 Trillion Growth Opportunity

 If you're an SME asking, "where is the value for me?" then this Boston Consulting report may be for you. This report investigates the economic impact of the internet, with a particular focus on opportunities for small and medium enterprises.

BCG find that many SMEs are yet to venture online; leaving an enormous opportunity untapped. "In our view, every business needs to "go digital" - and fast". SMEs using high levels of web technology have been found to experience revenue growth up to 22% higher than those who aren't.

Five "value levers" that explain how SMEs can gain a web advantage are laid out and explained under the following headings: geographic expansion, enhanced marketing, improved customer interactions, leveraging the cloud and easier and quicker staff recruitment.

How is your business going to leverage a competitive advantage using the internet?

5.  Deloitte Australia - Digital Disruption: Short fuse, big bang?

Deloitte's "Digital Disruption" conceptualises the level of impact digital technologies will have (or are having) on your industry, and how long you have to get ready (hint: it's not long!).

 The Digital Disruption map looks at 18 industries and compares their vulnerability to disruption from two perspectives: the size of the impact and the imminence of change. Industries are grouped into four quadrants (see below).

To most Australian businesses, this report should be a loud wake up call that change is already upon us. Part 2 of this report will help outline some strategies in response to digital disruption.

Deloitte's Digital Disruption Map (click to enlarge)



Have you come across useful reports or resources that have helped build your digital strategy? Share them with us on Twitter @Symphony3Think

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  • About

Fergal Coleman

Fergal Coleman has over 15 years experience in the digital communications space with a focus on digital strategies and social media . He has worked with clients in the public and private sector and is passionate about helping clients develop their digital capabilities in order to deliver better customer experiences.
View Fergal's full profile on LinkedIn.
Fergal Coleman



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