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Online Business Strategy And Digital Marketing

Creating value from web analytics

Ryan Smith - Friday, March 28, 2014

By Ryan Smith.

 
As consultants, we're always preaching the importance of measuring performance for continual improvement. Any strategy we implement needs to be measured to ensure we're getting results, and to highlight areas that need more work. So it's great to see that more and more of our clients have installed Google Analytics on their website, are tracking their social media statistics and are looking for ways to improve their customer experience.   Read More...

Five Ways to Increase Mobile Conversion

Sohal Khatwani - Thursday, February 06, 2014

By Sohal Khatwani at Symphony3

  Read More...

Five digital strategy reports you should read

Fergal Coleman - Friday, January 24, 2014

By Fergal Coleman

The start of 2014 will see many organisations reviewing their digital strategies and embarking on new initiatives in the next 12 months. Below is a list of some of the best reports we've read in the last 18 months, that provide some good ideas, frameworks and case studies.   Read More...

Case Study: Eco Guardians

Ryan Smith - Wednesday, January 22, 2014

By Ryan Smith.

The Modern Website

Modern websites have quickly evolved beyond the digital brochure. Website are now viewed as a digital platform that assists your customer through their journey to find the product or service they need.   Read More...

Total Rush: Keep The Channels Open

Ryan Smith - Monday, December 09, 2013

By Ryan Smith.

 Social media has in many ways amplified the modern PR campaign. Messages have the ability to be shared, modified and criticised by many voices. As a result, response strategy needs to be an important part of all campaign planning. A good example of this was reported in the media last week.  Read More...

The Five Types of Social Media Communication

Fergal Coleman - Thursday, December 05, 2013

By Fergal Coleman

There has been a huge growth in the acceptance of social media as a valuable communication tool across all industry sectors. Deciding to embrace social media is the first step, but as anyone who has driven a social media strategy will know, social media itself has multiple components.   Read More...

"How To Use LinkedIn" - Let's Focus On The Many Positives

Fergal Coleman - Wednesday, November 27, 2013

By Fergal Coleman

This week we were delighted to see an article focusing on the use of LinkedIn making it into mainstream media on The Age (read the original article).   Read More...

Case Study: Enterprising Partnerships

Ryan Smith - Friday, November 22, 2013

By Ryan Smith.

The modern website has come a long way in a short time. Effective websites have evolved into integrated business platforms, hosting many touch points and helping shape the customer journey. All online projects should be started with a long discussion of business objectives, customer segments and how they relate to your online strategy.  Read More...

Digital Spring Cleaning

Ryan Smith - Monday, November 18, 2013

By Ryan Smith.

Down in Melbourne it hasn’t felt like much of a Spring, but we can’t avoid the fact that summer is fast approaching and before we know it the new year will be upon us. That means it’s that time of year where we start assessing what we’ve achieved, what we missed, what needs to be improved and where we're going.   Read More...

Social Media Guidelines Infographic

Fergal Coleman - Monday, May 20, 2013

We recently created the social media infographic below for internal use at Symphony3. Click on the graphic below to enlarge the image, or download it as a PDF.  Read More...


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