Start with 200 dealers, 24 different databases, millions of customer records with thousands of duplicates. Create a single view of each customer. We helped Toyota develop a single customer view. How can we help you?
Most organisations have the same person registered in multiple databases.
Take local governments. We know that 90% of councils have the same person registered in more than six databases. Up to 20% of those contacts are incorrect or duplicated. Those Duplicate and/or incorrect names & addresses cost councils $'000,000 annually. Chances are your organisation is leaking revenue or has mounting costs due to incorrect customer data.
The reality of today’s digital world
- Your stakeholders perceive you as incompetent if you fail to update ALL address lists.
- They expect to be able to automatically update all details on the website for all services – in all systems
- Some organisations risk $millions annually by failing to notify individuals correctly. For example, councils failing to notify residents during planning amendments may subsequently have the planning process ruled invalid.
- It is fundamental to any organisation wanting to be successful in the digital age that they have an accurate and comprehensive customer database.
Our message has always generated the question: “How can you achieve the single customer view consolidation that we have been trying to accomplish for the last 5 years?"
How we can help
Symphony 3 has an exceptional track record in solving the single customer view problems for local councils, multinational organisations and mid-size B2B organisations.
- We combine smart information management frameworks with our smart platform which enables us to succeed where others have failed.
- We provide you with the information architecture and information frameworks that have helped Toyota and other multinational organisations to solve this problem.
- We develop a structured roadmap that outlines the process for resolving the problem of multiple disconnected systems and systematically building a single customer view.