In this short Symphony3 community training session we went over the move from Google Universal Analytics to Google Analytics 4.
In this short Symphony3 community training session we will go over the process of transitioning from Google Universal Analytics (2012 - 2023) to Google Analytics 4 (2023+).
This session is available to watch below.
What is Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google analytics and the successor to Universal Analytics (launched in 2012). Google analytics 4 will become the required version of Google Analytics on July 1st 2023 when Universal Analytics is discontinued. GA4 is designed to provide a more complete picture of user engagement with a website or app, including data on user behaviour, demographics, and interests.
Symphony3 community training
At Symphony3 we run monthly free training sessions for our clients covering the topics and questions that are important to them.