Galbally & O'Bryan

About Galbally & O'Bryan

Galbally & O’Bryan is one of Victoria’s leading law firms. Founded in 1935 and based in Melbourne, they have a reputation for providing ethical, high-quality personal legal services, and access to justice for all of their clients. The firm's lawyers have expertise in criminal law, injury compensation, family law, commercial litigation, wills and estates, property and business law, and commercial and corporate law.

Symphony3 have been working with the team at Galbally O’Bryan for many years to help them embrace digital transformation.
Over the years Galbally and O'Bryans online presence has steadily improved. Most recently modifications to their website have strengthened the online digital representation of their organisation while remaining true to the heritage and tradition of the Galbally & O'Bryan brand.

Image: Galbally & O'Bryan's new website is responsive across all devices.

Challenges

• Galbally & O’Bryan wished to revitalise their digital presence helping them to stay competitive as more and more potential clients turn to the internet in search of legal advice.
• They wanted a website and web presence that was easy to use while continuing to reflect the heritage and tradition of the firm.  
• The internet is now a key source of client engagement. It was critical that Galbally & O'Bryan remain highly visible for web search results in legal sectors where they have long-standing expertise and experience, including personal injury law, wills and estates lawyers, and criminal law.

Image: A Task Driven Interface. 

Solution

• Our design team worked with Galbally & O’Bryan to understand their brand and style guide – from there page designs were delivered that blended the traditional look and feel with modern user experience.
•  A variety of targeted landing pages were created and implemented to optimise Galbally & O’Bryan’s web presence for relevant search terms.
• All web content was SEO optimised for maximum visibility on web search engines.
• The new website was built mobile first, is responsive and works well on all devices (mobile, tablet, PC).
• Web friendly fonts and modern typography are used to ensure consistent branding across all of Galbally & O’Bryan’s digital presence.
• Strong calls to action across the site prompt users to contact Galbally & O’Bryan.
• A modern look and feel reinforce the Galbally O’Bryan brand.
• The site is built with a new design and structure that supports and compliments the SEO work that has been done with Galbally & O’Bryan in recent years.
   

Image: Galbally & O'Bryan news articles provide a targeted entry point to the website for potential clients. 

Outcomes

• Increased traffic to the Galbally & O'Bryan website.
• Increased sales. When potential clients search for legal advice, they are more likely to find the Galbally and O’Bryan website.
• A more authoritative web presence and modern website that reflects Galbally & O’Bryan as an organisation.
• Dramatically improved search engine rankings and web visibility. Galbally & O’Bryan now consistently rank on the first page for relevant search queries.

Image: Galbally & O’Bryan now organically rank at the top of google search results for relevant search terms. For example “Personal Injury Lawyers Pakenham”.

While paid advertisements may temporarily place a page near the top of Google search results. Well-constructed content has organically resulted in Galbally & O'Bryan being placed highly on Google search results without the need for recurring advertisement payments.

Moving forward Galbally & O’Bryan continue to work closely with Symphony3 to drive a cutting-edge digital platform, improve accessibility and visibility for potential clients, and bring in real clients through the ever changing digital world.

Key Takeaways

• Blending a traditional brand feel with modern user experience
• Increased traffic to the website.
• Dramatically improved search engine rankings and web visibility.
• Increased sales. When potential clients search for legal advice, they are more likely to be directed to Galbally and O’Bryan’s website.
• A more authoritative web presence and modern website that reflects Galbally & O’Bryan as an organisation.
• Dramatically improved search engine rankings and web visibility. Galbally & O’Bryan now consistently rank on the first page for relevant search queries.