Less is more - Gerry McGovern on customer-centric websites and reducing digital waste

When? Thursday 14th July - 4:00 PM (AEST)

Where? Online - An open Zoom invitation will be sent to all registered participants in the lead up to the webinar.

Price? Free

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Join us on July 14th as we welcome world-renowned web and usability expert Gerry McGovern to the next Connected Citizen webinar to talk to us about his two passions.

  • How to create websites that truly deliver user’s needs using the Top Tasks method
  • Reducing digital waste – how better digital practices can reduce your carbon footprint

Why attend?

This is a session not to be missed. You will get to hear first-hand from someone The Irish Times describes as “one of five visionaries who have had a major impact on the development of the web”.


In part one of the session you will:

  • Learn how the top tasks methodology ensures websites deliver what users want
  • See how the leading organisations around the world are delivering great website experiences
  • Be provided with some simple steps to start applying top tasks to your organisation's website

In the second part of the session, you will:

  • Be presented with examples of digital waste and why it is a growing problem with devastating impacts on the climate
  • Learn how you can adopt leaner web practices (including top tasks) to ensure your organisation reduces its digital footprint and as a result its carbon footprint.


This session is open to all. However, places are limited and preference will be given to existing clients and partners. Book now to avoid disappointment.

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About Gerry McGovern

Gerry has developed Top Tasks, an information design framework that helps identify what truly matters to people, design an information architecture, and measure the ability of people to complete top tasks.

It was developed over a 15-year period and has been used worldwide by thousands of organisations. Microsoft, Cisco, NetApp, Toyota, IBM, the European Union, US, UK, Dutch, Canadian, Norwegian, and Irish governments have used it.

A highly regarded speaker, Gerry has spoken about designing simpler digital experiences in more than 40 countries. He has written eight books. His latest is called World Wide Waste: How digital is killing the planet and what to do about it.

The Irish Times has described Gerry as one of five visionaries who have had a major impact on the development of the Web. He has appeared on BBC, CNN and CNBC television, partaken in various radio shows, and featured in numerous print media publications. He is the founder of Customer Carewords, a consultancy that implements the Top Tasks framework.

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